DOING BEAUTY YOUR WAY

Mohini is a beauty brand wholly dedicated to developing skin conscious beauty solutions from the grass roots- by making products that are directly available to, utilisable by and easily accessible to the everyday beauty consumer. The brand was birthed out of a perceived gap in the market around customer-centric beauty products for black women, made by black women.

We are a beauty brand emanating from a place of self-discovery, liberation and expression as opposed to a system that exalts a limited and exclusive definition of beauty.

COME AS YOU ARE.

OUR MISSION

To give people a voice through beauty by enabling them to connect and celebrate their individuality as well as develop their own standards of beauty through a very personal first-hand experience with easy-to-use products. To simplify and demystify beauty and reveal its versatility while promoting the message that we can all learn from each other. 

OUR VISION

To build and cater to a community which welcomes every unique individual whilst empowering them through self-expression and healthy dialogues around beauty constructs in order to gradually shift popular beliefs around beauty, resulting in a more inclusive, vibrant and accommodating environment for the avid beauty enthusiast. 

OUR VALUES

Our tagline means what it says – doing beauty your way insinuates that beauty does not exist on its own but it is created by observers – in this case a budding Mohini community of liberated beauty enthusiasts who are accepting of each other’s uniqueness and encouraging the same, in essence beauty is by the beholder. 
These values are the core of our brand: 
 
QUALITY
We strive to make sure that our products and our services are always top quality. We use quality ingredients in our formulas to make sure you get the best of the best.
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INCLUSION
Beauty should be accessible, everyone is welcome, bring your authentic self. Come as you are.
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COMMUNITY
We care about our people, your needs come first, we want you to trust us. We want to create a space where you feel safe, where you feel welcome and where you can be your true self.
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